So you’ve subscribed to the theory of Moleskine dominance and plopped down $10 for a pocket notebook. Well done.

Now that you have your new $10 notebook, and you’re reading about ways to turn it into your GTD launchpad, you have this conversation with yourself:

What should I write in here? I just spent $10 on this notebook – I’m not going to waste the space on things that don’t count.

I have heard this particular concern from countless Moleskine converts. Because the books are so nice (yes, I love the silky paper and the magic secret pocket, too), there’s a natural tendency to try and protect them from the random musings of our brains.

Stop that! Stop it RIGHT NOW!

You heard me, folks. The Moleskine notebook is awesome. It’s beautiful. It’s $10. But above all else: it’s for you to write in – whatever that may yield.

The reason that we spend $10 on nice notebooks is that they entice us to write. Do so, and do so with reckless abandon. After all, you spend  more than $10 on lunch. Fill that puppy up, and get that melon empty.